To accompany its line of men's toiletries, Shulton produced a variety of
shaving soaps and lathers, first in the form of soap cakes for the
shaving mugs (more Mug Detail)
, tube based creamy products, shaving sticks and ultimately
aerosol cans. Additionally, shaving accessories were available
from time to in gift sets of Old Spice products.
Shaving Mug Soap, Brushless
and Lather Shave Cream
, Shave Stick
, Aerosol Shave
Canadian Moisturizing Shave Cream
, Burley Shave
, Herbal Shave
Shaving Mug Soap - 1938 to 1991
The Old Spice mugs came pre-filled with soap which did not
last forever, so refills could be purchased (product id 370R). Shaving mug refills went off the
market in 1991. As with other products, this one, too, got smaller over time:
1938 to mid 1940s - 5.5 oz.
mid 1940s to 1959 - 5 oz.
1960 to 1964 - 4 oz.
1965 to 1975 - 3.75 oz.
1976 to 1991 - 3 oz.
Originally the package was a large red cardboard cylinder with a lid. Inside was a cylinder of soap that fit in the mug.
In 1960 the package changed to a square box with the a ship
silhouette (white sails, black hull). Note that in 1973 the row of
stars around the top edge were dropped. By the 1970s, the soap was
a 3 oz. disk about 3/4 inch thick. The 1981 image shows the blue
Brushless and Lather Shave Cream - 1940 to
In the early 1940s Shulton introduced two tube-based shaving "soap" products: Lather
Shaving Cream in a red tube (product id 382) and Brushless Shaving Cream
in a blue tube (product id 383). Each tube contained 4.5 oz. In 1962 the product id changed to 3820 and 3830. Note the subtle distinctions that distinguish these very similar
products: "Old Spice" is red or blue in 1961 and the boxes are either
solid red or red and white. These products were sold separately in individual boxes and were
included in many gift sets. Sales ceased around 1975.
Shave Stick - 1940s to 1956
Shave sticks were introduced in the early 1940s and sold in the US
until 1956 (product id 389). It was a softened soap stick that
could be rubbed over the wet face to produce a lather. Its packaging originally was atypically plain. It came in a
white plastic tube with almost no markings. Black and white image
at left is from a 1950 Old Spice sales catalog. By 1955 the stick
was placed in the more traditional box. The image at right is of a shave stick sold
in England around 1960s to
Shave Bowl - Made in England
The Old Spice Shave Bowl was made and sold in England. It is a
plastic container holding shaving soap and would be used like a shaving
mug. Product No. 3709 MADE IN ENGLAND The Bowl shown at top dates to the 1970s. The two images below
date between 1980 and 1985
Shave Cream - 1953 to Present
The pressurized shave cream can was first introduced in 1953 (product
id 369) in a 6 oz. can touting a unique locking cap to avoid spills when
traveling. From 1955 to 1962 the volume was 6.25 oz. In 1958 the can graphics and top changed. At this time the
first mentholated shave cream hit the market (product id 369P). In 1961, the product name changed to Super Smooth Shave and the
graphics changed accordingly. In 1962 the product ids changed: Regular became 3690 and Mentholated
became 3680. In 1965 an 11 oz. economy size for each flavor was introduced:
Regular product id 3691 and Mentholated product id 3681. In 1973
the can style changed completely, and in 1975 the product name was again
changed to "Moisturizing Shave Cream." In the 1980s the product
was called Moisturizing Super Rich Shave Cream.
Canadian Moisturizing Shave Cream
||A more recent example of moisturizing shave cream made for
the Canadian market.
Lime Shave Cream - 1967 to 1980
Lime scented shave cream in an
11 oz. aerosol can was
first introduced in 1966 as Lime Homogenized Shave Cream (product id
3590). In 1973 the name changed to Lime Shave Cream and
sported the new can design. In 1977, as with al Lime Products, it was
rebranded Fresh Lime Moisturizing Shave Cream. There was also a
Manpower Lime Shave Cream shown below.
Burley Shave Cream - 1968 to 1973
Burley Shave Cream was sold in an 11 oz. can from 1967 until 1975
(product id 3155). It also appeared in a 6oz. can as part of two
Burley gift sets in the early 1970s. At right is a small "sample
Man-Power Shave Cream - 1966 to 1970
Under the "Man-Power" logo, Shulton produced three flavors of shave
cream from 1966 to 1970, all in 11 oz. cans.
Lime: Product Id 3864
Regular: Product Id 3866
Mentholated Product 3867
Herbal Shave Cream - 1976 to 1981
|Herbal Shave Cream was sold from 1976 to 1981 (product id 3483)
Musk Sensual Shave Cream - 1976 to 1981
1976 - 1981
Musk for Men Sensual Shave Cream was sold from 1976 to 1981
(product id 3459).