Below are Old Spice hair products for men more or less in chronological order.

Quick Picks: Brilliantine, Hair Groom Tonic, Shampoo for Men, Clear Hair Tonic, Clear Hair Groom, Shortcut Hair Groom, Hair Cream, Lime Hair Tonic, Clear Hair Groom in Tube, Ship Shape Hair Groom Spray, Brushes and Combs


Brilliantine - 1954 to 1973


old spice hair product
1954
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1960
old spice hair product
1963
Brilliantine was the first Shulton hair product, and sold from 1954 to 1973.  On the 1954 style  the word "Brilliantine" is printed opposite "Old Spice." From 1960 to 1962, the jar was clear with gold lettering and the top was white with a ship in a gold circle.  From 1963 until 1973 the lettering on the jar was white, and the lid held a ship in a gold circle in the center with "Old Spice Brilliantine" around the edge..  Brilliantine was product id 392 until 1962 after which it was product 3920.
old spice hair product

Hair Groom Tonic - 1956 to 1960


Hair Groom Tonic (Product ID 395) sold for four years and held 4 oz. of product.  Its packaging did not change.

Shampoo for Men - 1956 to 1980

Old Spice shampoo was sold from 1956 to 1980.  Although the product itself did not change much over those years, the packaging did, as illustrated below.
old spice hair product
1956 to 1962 
Product ID 395: Sold from 1956 to 1960.  The bottle held 7 ounces of shampoo.

Product ID 347: Sold from 1960 to 1962.  The bottle held 7 ounces of shampoo. 
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1964 to 1973 
 old spice hair product
1973-1978
old spice hair product
1979-1980
In the images above, the smaller bottle is Product 3654 and held 7 ounces.  From 1964 to 1970 this bottle held 7 3/8 ounces!  The smaller bottle is Product 3651 and held  16 ounces.  Note the subtle changes in packaging: in 1973 the volume is printed below the word "shampoo."  In 1979 the words "Old Spice" move above the white ship.

Clear Hair Tonic - 1960 to 1973; Clear Hair Groom - 1974 to 1980

   
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1960

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1968
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1973

Clear Hair Tonic was a 6 oz. product that sold as Product ID 366 from 1960 to 1962, and as Product ID 3660 from 1963 to 1980. In the early 1970s the volume was increased to 7 oz., a paper label appeared on the bottle and the name was changed to Clear Hair Groom..
old spice hair product
1962
old spice hair product
1963
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Shortcut Hair Groom - 1962 to 1980


Short Cut is the first hair product produced by Shulton (product id 360).   It was sold from 1959 until 1980, held 1.75 ounces and originally sold for 50 cents. The original style is shown at top and appeared from 1959 until 1962.   From 1963 until 1980, it appeared as shown (product id 3600).


Shortcut sold in a 1.75 oz. tube from 1964 to 1966.

old spice hair product
1964
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1969

Hair Cream - 1964 to 1975


Hair Cream in a tube was sold from 1963 to 1975 (product id 3050). The tube held 4 oz.  The box was originally an "open" affair as shown  left, but in 1969 it changed to a more traditional closed package.

old spice hair product

Lime Hair Tonic - 1967 to 1980


I am not sure of the date on  product nor the market.    It is not in any of my US catalogs.  None the less here is the picture of a Lime-scented hair tonic.  The owner of this item reports that it is a small travel size container.


old spice hair product

Clear Hair Groom in a Tube - 1967 to 1968


Clear Hair Groom showed up in 1967 and was available for a only a year or two (product id 3051).  The tube held 4 ounces.

old spice hair product
1967
old spice hair product
1973

Ship Shape Hair Groom Spray - 1967 to 1973


Ship Shape Hair Groom Spray was introduced in 1967 in a 7 oz. can (product id 3670).  In 1969 a 4 oz. can was introduced (product id 3676). The young man appeared on the can in 1973, the same year an unscented version became available in a blue 7 oz. can just like the red one at left (product id 3851). Ship Shape came off the market in all forms in the mid-1970s.

old spice hair product   

Brushes and Combs


Over the years the "Old Spice" logo appeared on several hair care products.  Here are examples of a brush and comb set that included a razor handle (probably 1970s) and a yellow hair brush, age unknown.

old spice hair product